Tino Nyman
Tino Nyman

VISUAL IDENTITY (2019)

COLLABORATORS OF THE PROJECT:

JENNI PASANEN 3D MODELS & ANIMATIONS / VIIKSI MAISTERI CODING OF THE WEB /
Thoreau typeface by Juuso Salakka (No Bad Type)

CASE STUDY CREDITS:

TIINA ERONEN PHOTOGRAPHY / JENNI PASANEN ANIMATIONS

From Start to Finnish is an annual showcase of Finland’s most talented performing artists at the world’s largest arts festival, Edinburgh Festival Fringe. The project was officially set up in 2011 by the Ministry of Education and Culture of Finland and ACE-Production, following a pilot scheme in 2010. Since its formation, the project has presented 30 pieces of work; with the majority being nominated for or winning awards.
  I was tasked with renewing the project’s identity for 2019. My approach takes inspiration from vintage theatre aesthetics and Finnish stereotypes and modernising them to be more relatable to the public.
  Finland is sometimes labelled as a ‘Land of Thousand Lakes’. This phrase inspired a series of simplified graphic forms that interpret the lakes and the rocks at their shores, without being too obvious. They are used to add contrast to the black-and-white text-heavy applications of the identity.
  The expression of the theatre world is strongly based on movement and light. The imagery world of visual identity was approached through these two attributes. We decided to bring masks to a significant part in the imagery world. Masks are a traditional symbol and elements of the theater world, from its first steps to the present day. Being constantly evolved within different cultures, the masks were a natural and universal way of presenting the subject.
  The altar-like miniature stage in the images has been realized in a minimalistic way. At the center of estrad are abstracted masks (comedy vs. tragedy) made of different materials from nature of Finland. The 3d modelling was chosen as a way to implement the images. It made easier to control the atmospheric light and moving parts, naturally emphasising the contemporary expression with a surrealistic touch.

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Hello. My name is Tino Nyman b. 1990 – Libra. I’m a Helsinki based graphic designer currently working as a CEO and a creative in one man’s studio by me.
  My practices move between the commercial and artistic world – with a great passion for working within the cultural field. As a designer, I’m specialised in print publications, and creative direction in the fields of branding, visual identities, exhibition design, editorial and imagery concepts. Versatile usage of typography and contemporary photography are strongly visible in my work. Besides that I have a adaptive approach to branding, with a up-to-date thinking.
  Even though my one man’s studio might seem small with the staff of only one person, I have been an active social butterfly: my wide and diverse network enables me to provide a comprehensive and varied service across different medias.
  I’m always eager to do interesting projects and collaborations with the nice people and talents.
  Get in touch via email: info@tinonyman.com



SERVICES:
ART DIRECTION / BRAND IDENTITY / CONCEPT DESIGN / CREATIVE DIRECTION / EDITORIAL DESIGN / GRAPHIC DESIGN / IMAGERY CONCEPTS / PACKAGING DESIGN / PUBLICATIONS / SET DESIGN / STYLING / TYPOGRAPHY / VISUAL IDENTITY / WEB DESIGN


EXPERIENCE:
(2019 -) TINO NYMAN (FREELANCER)
(2016 – 2019) CREATIVE AT WERKLIG (FI)
(2015 – 2016) GRAPHIC DESIGNER AT BOND (FI)


FEATURED & INTERVIEWS:
↳ NORTH EAST SHOP FROM START TO FINNISH
↳ THE BRAND IDENTITY FROM START TO FINNISH
↳ VISUAL JOURNAL VALTA / MODULE / SENJA (WERKLIG)
↳ MINDSPARKLE MAG FROM START TO FINNISH / MODULE (WERKLIG)
↳ SLANTED MAGAZINE SLANTED #29 HELSINKI ISSUE
↳ BRUTALIST WEB SITE TWELVE ESSENTIALS FEATURED AND INTERVIEWED WITH MATILDA DILETTA
↳ BACK CATALOQUE THIS IS TEMPORARY / RIVO
↳ TRENDLIST THIS IS TEMPORARY / RIVO / KOE15 FASHION SHOW / PRÅUD SKANDI / KEMET NEWSPAPER / TOTALLY DRUNK
↳ GRAFIA MAGAZINE “TINO NYMAN” PERSONAL INTERVIEW


AWARDS & RECOGNITIES:
  ↳ (2020)
▲ SILVER IN VISUAL IDENTITY CATEGORY (WERKLIG)
EUROPEAN DESIGN AWARDS 2019
  ↳ (2020)
△ FINALIST IN PUBLICATION DESIGN CATEGORY
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2019
  ↳ (2020)
△ FINALIST IN VISUAL IDENTITY CATEGORY
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2019
  ↳ (2020)
△ FINALIST IN YOUNG CREATIVE CATEGORY
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2019
  ↳ (2019)
▲ SILVER IN IMAGE CATEGORY
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2018
  ↳ (2019)
▲ SILVER IN VISUAL IDENTITY CATEGORY (WERKLIG)
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2018
  ↳ (2019)
△ FINALIST IN PUBLICATION DESIGN CATEGORY
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2018
  ↳ (2019)
● MEMBER OF THE JURY – GRAPHIG DESIGNER OF THE YEAR 2020
GRAFIA, ASSOCIATION OF VISUAL COMMUNICATION DESIGNERS IN FINLAND
  ↳ (2018)
▲ SILVER IN PUBLICATION DESIGN CATEGORY
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2017
  ↳ (2018) 
△ FINALIST IN YOUNG CREATIVES CATEGORY
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2017
  ↳ (2017)
● MEMBER OF THE JURY IN PUBLICATION DESIGN SERIES
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2016
  ↳ (2017)
△ FINALIST IN YOUNG CREATIVES CATEGORY
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2016
  ↳ (2016)
● REPRESENTATIVE OF FINLAND YOUNG CREATIVES
ADC*E – ART DIRECTORS CLUB OF EUROPE 2016
  ↳ (2016) 
▲ GOLD IN PUBLICATION DESIGN CATEGORY
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2015
  ↳ (2016)
△ FINALIST IN YOUNG CREATIVES CATEGORY
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2015