Tino Nyman
Tino Nyman

VISUAL IDENTITY (2021)

Project is done in collaboration with Yatofu.

COLLABORATORS OF THE PROJECT:

YATOFU BRANDING (with me) & INTERIOR

BRAND VIDEO:
TRANG CHUNG director, screenplay (with me)
MATILDA DILETTA art direction & screenplay (with me)
Joona Möttö color grading
Meeri Juvakka styling, set design, still images
Ninnu Mäkinen hair & make-up
ASIA styling
Unni model

BRAND IMAGES:
TIINA ERONEN PHOTOGRAPHY
PIIA EMILIA SET DESIGN & STYLING

Nib typeface by Colophon Foundry

CASE STUDY CREDITS:

TIINA ERONEN PHOTOGRAPHY / EETU SIHVONEN 3D ANIMATIONS

InDetail is a select jewelry brand established in 2018. To support their efforts of renewing their brand, a branding and art direction project was completed in collaboration with Yatofu Creatives.
  The brand renewal brief required the visual identity to be updated in a more contemporary way. InDetail is constantly curating and searching for talented designers from all over the world and wants to bring customer visibility for their talent. We helped the clients to first crystallize their thoughts and priorities in highlighting different aspects of creativity, and then to communicate these to the customers through various elements of the visual identity.
  The slogan “The Art of Effortless Elegance” was concepted to more clearly convey InDetail’s core mission and values. The new InDetail imagery introduces an effortless and independent woman figure, embracing different and new aspects of femininity.
  The end result relies on simple and elegant expression. The feminine-casual-cool tone of voice is implemented in a minimalistic and yet quirky way.

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Hello. My name is Tino Nyman (Libra). I’m a Helsinki based graphic designer currently working as a CEO and a creative in one man’s studio by me.
  My practices move between the commercial and artistic world – with a great passion for working within the cultural field. As a designer, I’m specialised in print publications, and creative direction in the fields of branding, visual identities, editorial and imagery concepts. Versatile usage of typography and contemporary photography are strongly visible in my work. Besides that I have a adaptive approach to branding, with a up-to-date thinking.
  Even though my one man’s studio might seem small with the staff of only one person, I have been an active social butterfly: my wide and diverse network enables me to provide a comprehensive and varied service across different medias.
  I’m always eager to do interesting projects and collaborations with the nice people and talents.
  Get in touch via email: info@tinonyman.com



SERVICES:
ART DIRECTION
BRAND IDENTITY
CONCEPT DESIGN
CREATIVE DIRECTION
EDITORIAL DESIGN
GRAPHIC DESIGN
IMAGERY CONCEPTS
PACKAGING DESIGN
PUBLICATIONS
VISUAL IDENTITY
WEB DESIGN


EXPERIENCE:
(2019 -) TINO NYMAN (FREELANCER)
(2016 – 2019) CREATIVE AT WERKLIG (FI)
(2015 – 2016) GRAPHIC DESIGNER AT BOND (FI)


FEATURED & INTERVIEWS:
↳ NORTH EAST SHOP FROM START TO FINNISH
↳ THE BRAND IDENTITY FROM START TO FINNISH
↳ VISUAL JOURNAL VALTA / MODULE / SENJA (WERKLIG)
↳ MINDSPARKLE MAG FROM START TO FINNISH / MODULE (WERKLIG)
↳ SLANTED MAGAZINE SLANTED #29 HELSINKI ISSUE
↳ BRUTALIST WEB SITE TWELVE ESSENTIALS FEATURED AND INTERVIEWED WITH MATILDA DILETTA
↳ BACK CATALOQUE THIS IS TEMPORARY / RIVO
↳ TRENDLIST THIS IS TEMPORARY / RIVO / KOE15 FASHION SHOW / PRÅUD SKANDI / KEMET NEWSPAPER / TOTALLY DRUNK
↳ GRAFIA MAGAZINE “TINO NYMAN” PERSONAL INTERVIEW


AWARDS & RECOGNITIES:
  ↳ (2020)
▲ SILVER IN VISUAL IDENTITY CATEGORY (WERKLIG)
EUROPEAN DESIGN AWARDS 2019
  ↳ (2020)
▲ SILVER IN PUBLICATION DESIGN CATEGORY
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2019
  ↳ (2020)
▲ SILVER IN VISUAL IDENTITY CATEGORY
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2019
  ↳ (2020)
▲ SILVER IN YOUNG CREATIVE CATEGORY
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2019
  ↳ (2019)
▲ SILVER IN IMAGE CATEGORY
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2018
  ↳ (2019)
▲ SILVER IN VISUAL IDENTITY CATEGORY (WERKLIG)
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2018
  ↳ (2019)
△ FINALIST IN PUBLICATION DESIGN CATEGORY
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2018
  ↳ (2019)
● MEMBER OF THE JURY – GRAPHIG DESIGNER OF THE YEAR 2020
GRAFIA, ASSOCIATION OF VISUAL COMMUNICATION DESIGNERS IN FINLAND
  ↳ (2018)
▲ SILVER IN PUBLICATION DESIGN CATEGORY
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2017
  ↳ (2018) 
△ FINALIST IN YOUNG CREATIVES CATEGORY
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2017
  ↳ (2017)
● MEMBER OF THE JURY IN PUBLICATION DESIGN SERIES
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2016
  ↳ (2017)
△ FINALIST IN YOUNG CREATIVES CATEGORY
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2016
  ↳ (2016)
● REPRESENTATIVE OF FINLAND YOUNG CREATIVES
ADC*E – ART DIRECTORS CLUB OF EUROPE 2016
  ↳ (2016) 
▲ GOLD IN PUBLICATION DESIGN CATEGORY
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2015
  ↳ (2016)
△ FINALIST IN YOUNG CREATIVES CATEGORY
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2015