Tino Nyman
Tino Nyman

VISUAL IDENTITY & WEB DESIGN (2021)

COLLABORATORS OF THE PROJECT:

Yatofu Creatives Interior desidn & branding / Swee Chong Wong CODING OF THE WEB / 
Aleksi Tikkala brand images (photography) / Piia Emilia brand images (styling) / 
Evelin Kask copywriting



Case study credits:

Aleksi Tikkala photography / Piia Emilia styling

WEB ↻ TEEMAA.FI

I made a complete rebrand and art direction for TeeMaa, a Helsinki-based tea house with a retail boutique shop, as well as a cozy tea room for customers. The Teemaa brand combines Nordic lifestyle with a version of tea culture that is contemporary and approachable.
  Besides refreshing their visual identity, TeeMaa also wanted also to renew their shop. Creative agency Yatofu Creatives took on the interior design. Together with Yatofu, we formed the new branding, and created visual design concepts for both the brand identity as well as the interior.
  Teemaa’s visual identity and interior reflect the founders’ values of honesty, transparency, and quality. The design concept sought to present a tea brand in a fresh and sophisticated way. With Yatofu, we wanted to reference both the rawness of tea as an ingredient, as well as reflect the sophistication and complexity of the tea through modern and refined lenses.

While the interior relies on the duality of raw and stylish materials, the visual identity emphasizes the premium side of the tea house. To avoid the clichés of tea culture imagery and visuality, the color black was brought more strongly into the applications of the brand. The identity emphasizes the diversity of tea categories with a wide secondary color palette, each defining one of the nine types of teas that TeeMaa serves. The visuality relies on the sophisticated balance between a black and white tone of voice with vivid colors.
  Organic and simplistic illustration elements refresh the otherwise minimalist and elegant identity. The imagery’s tone of voice highlights both the premium and playful side of TeeMaa. It has two photography styles: editorial still life images and abstract background images. Still life images rely on presenting raw textures combined with tea serving utensils, through contemporary and playful set designs. The vivid background images are inspired by the tea plant itself, and binds their colors and different ingredients together with a distortion effect.
  The most important application of the identity, the packaging, is designed on an “on-demand” basis. To avoid unnecessary overproduction, we created sticker sheet templates for the labels of the packaging. The labels can then always be printed according to their tea product consumption. The background color of the labels is color-coded according to the tea categories of TeeMaa products, making them easy to distinguish on the shelf.

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Hello. My name is Tino Nyman (Libra). I’m a Helsinki based graphic designer currently working as a CEO and a creative in one man’s studio by me.
  My practices move between the commercial and artistic world – with a great passion for working within the cultural field. As a designer, I’m specialised in print publications, and creative direction in the fields of branding, visual identities, editorial and imagery concepts. Versatile usage of typography and contemporary photography are strongly visible in my work. Besides that I have a adaptive approach to branding, with a up-to-date thinking.
  Even though my one man’s studio might seem small with the staff of only one person, I have been an active social butterfly: my wide and diverse network enables me to provide a comprehensive and varied service across different medias.
  I’m always eager to do interesting projects and collaborations with the nice people and talents.
  Get in touch via email: info@tinonyman.com



SERVICES:
ART DIRECTION
BRAND IDENTITY
CONCEPT DESIGN
CREATIVE DIRECTION
EDITORIAL DESIGN
GRAPHIC DESIGN
IMAGERY CONCEPTS
PACKAGING DESIGN
PUBLICATIONS
VISUAL IDENTITY
WEB DESIGN


EXPERIENCE:
(2019 -) TINO NYMAN (FREELANCER)
(2016 – 2019) CREATIVE AT WERKLIG (FI)
(2015 – 2016) GRAPHIC DESIGNER AT BOND (FI)


FEATURED & INTERVIEWS:
↳ NORTH EAST SHOP FROM START TO FINNISH
↳ THE BRAND IDENTITY InDetail / FROM START TO FINNISH
↳ VISUAL JOURNAL VALTA / MODULE / SENJA (WERKLIG)
↳ MINDSPARKLE MAG InDetail / FROM START TO FINNISH / MODULE (WERKLIG)
↳ SLANTED MAGAZINE SLANTED #29 HELSINKI ISSUE
↳ BRUTALIST WEB SITE TWELVE ESSENTIALS FEATURED AND INTERVIEWED WITH MATILDA DILETTA
↳ BACK CATALOQUE THIS IS TEMPORARY / RIVO
↳ TRENDLIST THIS IS TEMPORARY / RIVO / KOE15 FASHION SHOW / PRÅUD SKANDI / KEMET NEWSPAPER / TOTALLY DRUNK
↳ GRAFIA MAGAZINE “TINO NYMAN” PERSONAL INTERVIEW


AWARDS & RECOGNITIES:
  ↳ (2020)
▲ SILVER IN VISUAL IDENTITY CATEGORY (WERKLIG)
EUROPEAN DESIGN AWARDS 2019
  ↳ (2020)
▲ SILVER IN PUBLICATION DESIGN CATEGORY
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2019
  ↳ (2020)
▲ SILVER IN VISUAL IDENTITY CATEGORY
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2019
  ↳ (2020)
▲ SILVER IN YOUNG CREATIVE CATEGORY
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2019
  ↳ (2019)
▲ SILVER IN IMAGE CATEGORY
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2018
  ↳ (2019)
▲ SILVER IN VISUAL IDENTITY CATEGORY (WERKLIG)
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2018
  ↳ (2019)
△ FINALIST IN PUBLICATION DESIGN CATEGORY
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2018
  ↳ (2019)
● MEMBER OF THE JURY – GRAPHIG DESIGNER OF THE YEAR 2020
GRAFIA, ASSOCIATION OF VISUAL COMMUNICATION DESIGNERS IN FINLAND
  ↳ (2018)
▲ SILVER IN PUBLICATION DESIGN CATEGORY
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2017
  ↳ (2018) 
△ FINALIST IN YOUNG CREATIVES CATEGORY
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2017
  ↳ (2017)
● MEMBER OF THE JURY IN PUBLICATION DESIGN SERIES
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2016
  ↳ (2017)
△ FINALIST IN YOUNG CREATIVES CATEGORY
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2016
  ↳ (2016)
● REPRESENTATIVE OF FINLAND YOUNG CREATIVES
ADC*E – ART DIRECTORS CLUB OF EUROPE 2016
  ↳ (2016) 
▲ GOLD IN PUBLICATION DESIGN CATEGORY
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2015
  ↳ (2016)
△ FINALIST IN YOUNG CREATIVES CATEGORY
GRAFIA VUODEN HUIPUT, THE BEST OF FINNISH ADVERTISING AND DESIGN 2015