Aalto Fashion (web)2022
The digital platform presents a selection of Aalto fashion students´ graduate collections and related projects.
SZ: Twelve Signs2022
The Twelve Signs card set explores the signs of the zodiac through still-life photography inspired by old Western symbolism.
Rolf Ekroth SS22
Rolf Ekroth is a Finnish unisex clothing brand focusing on street and sportswear luxury fashion. The brand's aesthetics draw from Finnish culture, the nostalgia of the 90s, and the environment of the north.
The assignment was to create a print ensemble and graphic identity for the spring-summer collection 2022. The theme of the collection was "Juhannus", the Finnish Midsummer, and its mysticism and ritualistic traditions. The goal for the visuality was to find a balance between a commercial and an artistic tone of voice.
The Finnish summer vegetation and nature imagery, which was the source of the collection's inspiration, was utilized for the print and graphic design around it. The Camouflage pattern was built from images of Finnish mosses and forests. The second red-color version of the camouflage pattern took its reference from blood, which appears in many folktales and rituals.
The mystique, even a gloomy occultic world merges with the midnight sun and the bright color brilliance of the Nordic summer. The symbols of seven different Finnish midsummer flowers, as well as a recycling symbol consisting of cob heads, were styled on the metal pins. The seven flowers refer to the traditional Midsummer spell, to find a future partner in a ritual user's dream. The psychedelic flower pattern also refers to the specific ritual - combining the dream world with flower meadows.
The project is done with
(print design, graphics & invitation)
1st ac RIKU KYNSILEHTO
2nd ac AINO KONTINEN
ZAKARIE ALI, MELANIE BANGURA, GAETAN GAMBA, YOONSIK KIM, LAIKA LILLÉN, JUNIOR MADLALA, MOSSE MÄNNISTÖ, HEIKKI PENTTINEN, ALVAR AF SCHULTÉN, DINA SIMONEN, TANI TANNINEN
fonts in use
[A.] MILITARY SCRIBE
by Three Islands Press
[B.] SAOL TEXT - MONO
[C.] SCTO GROTESK
by Schick Toikka