Raw world meets refined aesthetics in the visual identity of TeeMaa, a tea house located in Helsinki.
TeeMaa 10 Year Anniversary2023
As part of celebrating the 10-year anniversary month, TeeMaa is releasing a curated tea box collection.
Aalto Fashion (web)2022
The digital platform presents a selection of Aalto fashion students´ graduate collections and related projects.
InDetail is a select jewelry brand established in 2018. To support their efforts of renewing their brand, a branding and art direction project was completed in collaboration with Yatofu Creatives.
The brand renewal brief required the visual identity to be updated in a more contemporary way. InDetail is constantly curating and searching for talented designers from all over the world and wants to bring customer visibility to their talent. We helped the clients to first crystallize their thoughts and priorities by highlighting different aspects of creativity and then to communicate these to the customers through various elements of the visual identity.
The slogan “The Art of Effortless Elegance” was conceived to clearly convey InDetail’s core mission and values. The new InDetail imagery introduces an effortless and independent woman figure, embracing different and new aspects of femininity.
The end result relies on simple and elegant expression. The feminine-casual-cool tone of voice is implemented in a minimalistic yet quirky way.
done with YATOFU
3d box animation
(art direction & screenplay)
TINO NYMAN, MATILDA DILETTA
(photography, styling, set design)
(hair & make-up)
Fonts in use
by Colophon Foundry
by Jiyukobo Ltd.