Raw world meets refined aesthetics in the visual identity of TeeMaa, a tea house located in Helsinki.
The retail brand embraces Nordic design and lifestyle, taking its name "ilo" from the Finnish word for joy.
The art and design exhibition's identity explores the contrast of classy versus playful; function versus fun.
TeeMaa 10 Year Anniversary
Teemaa is a modern tea shop and teahouse nestled in the heart of Helsinki. It was born from the dreams of two Chinese girls, Peng and Xinyuan, who aspire to establish and promote a new tea culture in the Nordics. The contemporary tea shop combines the Nordic lifestyle with Chinese tea culture in a modernized way.
The teahouse is celebrating its 10th anniversary in August 2023. As part of the anniversary month, TeeMaa is releasing a “Ten Year Anniversary” tea box collection, which includes two curated tea assortments. Along with the limited tea collections, TeeMaa wanted to tell their story through renewed visual imagery.
Fonts in use
by Schick Toikka
by Bretagne Type Foundry